Bianca Bărdaș, altstart co-founder, is Entrepreneur of the Month May 2026

Our colleague, Bianca Bărdaș, was featured in the Entrepreneur of the Month series by Pluxee România. The interview covers her journey from corporate to entrepreneurship, altstart's business model focused on pricing strategy and revenue growth, and the challenge of educating the market about the strategic importance of pricing.

Among the ideas discussed: "Pricing should be a set of strategic decisions that require at least as much attention as the product or service you sell," and "Perfectionism costs more than mistakes, and market feedback is much easier to incorporate along the way."

Read the full interview

How do we adapt pricing strategy to an uncertain economic climate?

Our colleague Bianca Bărdaș was again Miruna Ursache's guest, this time on the Antreprenoriat pe bune video series produced by SmartBill. In an inflationary context, with higher taxes and lower purchasing power, prices become essential in any business. The conversation covers options for capturing market value, maximizing profit, and good practice for price changes.

Main topics covered: what "pricing strategy" means, which instruments an entrepreneur has to capture market value, common mistakes in setting prices that erode profitability, the impact of price changes on profitability, alternatives to nominal price increases, and how a price change should be communicated to minimize negative impact.

How to identify and attract the right clients for your business

Our colleague Bianca Bărdaș was Miruna Ursache's guest on the Antreprenoriat 1.0 video series produced by SmartBill. The conversation is about how to clarify who the clients are that your offer actually matters to, how to choose the channels you reach them through, and how to use the feedback you receive to make business decisions, not just collect opinions.

Bianca also talks about two worksheets we often use in Altstart projects: Client Portrait [in Romanian] and Blindspot Scanner [in Romanian]. Together they help you see more clearly both who your ideal client actually is and where the blind spots are in your current business model, so you can focus your time and money where they have the most impact.