Pricing essentials: how you charge matters more than how much

Our colleague Bianca Bărdaș took the stage at PROW Conference 2026 in Timișoara with a talk on B2B pricing. In B2B the buyer is usually not the user, and changing the price level is actually the easiest decision, even though it is where most teams focus.

The harder question is which of the 50+ pricing models fits your business. The talk offers a practical way to narrow that down, with examples, and shows how every model opens a gap between the price you set and the price you collect, and which biases make that gap hard to keep small.

Bianca Bărdaș, altstart co-founder, is Entrepreneur of the Month May 2026

Our colleague, Bianca Bărdaș, was featured in the Entrepreneur of the Month series by Pluxee România. The interview covers her journey from corporate to entrepreneurship, altstart's business model focused on pricing strategy and revenue growth, and the challenge of educating the market about the strategic importance of pricing.

Among the ideas discussed: "Pricing should be a set of strategic decisions that require at least as much attention as the product or service you sell," and "Perfectionism costs more than mistakes, and market feedback is much easier to incorporate along the way."

Read the full interview

How do we adapt pricing strategy to an uncertain economic climate?

Our colleague Bianca Bărdaș was again Miruna Ursache's guest, this time on the Antreprenoriat pe bune video series produced by SmartBill. In an inflationary context, with higher taxes and lower purchasing power, prices become essential in any business. The conversation covers options for capturing market value, maximizing profit, and good practice for price changes.

Main topics covered: what "pricing strategy" means, which instruments an entrepreneur has to capture market value, common mistakes in setting prices that erode profitability, the impact of price changes on profitability, alternatives to nominal price increases, and how a price change should be communicated to minimize negative impact.

How to identify and attract the right clients for your business

Our colleague Bianca Bărdaș was Miruna Ursache's guest on the Antreprenoriat 1.0 video series produced by SmartBill. The conversation is about how to clarify who the clients are that your offer actually matters to, how to choose the channels you reach them through, and how to use the feedback you receive to make business decisions, not just collect opinions.

Bianca also talks about two worksheets we often use in Altstart projects: Client Portrait [in Romanian] and Blindspot Scanner [in Romanian]. Together they help you see more clearly both who your ideal client actually is and where the blind spots are in your current business model, so you can focus your time and money where they have the most impact.